Do you have a passion for DIY?
What if you could replace your income with your passion for creating products?
I've made multiple 6-figures from my handmade haircare products. The time is now to share your work with the world. Discover how to start the business of your dreams selling your handmade products.
My Story...
I did what was expected of me.
I went to college, got a bachelors degree and worked a 9-5. I was good at my job. It was easy. But I was stressed there and didn't know why. I couldn't wait to leave work so that I could make content about healthy hair care.
I was getting chronic headaches from grinding my teeth due to stress. I started wearing a teeth guard so I couldn't grind anymore. My headaches were gone but then I started making fists as I slept instead and I'd wake up with sore wrists. Stress was manifesting in my body.
I finally quit abruptly and went all in with my content and created my haircare line in 2018. My brand has since then earned me multiple 6-figure years.
You Might Be Thinking...
-"I don’t know enough about business or product creation to succeed."
Many successful entrepreneurs started with no formal business education or prior experience. Passion and willingness to learn often outweigh expertise when it comes to problem-solving and creativity.
-"What if I fail and lose all my money?"
Many successful businesses started small with minimal upfront investment. I started with under $1,000 and so did The Lip Bar. Yankee Candle started with a $100 investment!
-"The market is too saturated for me to succeed."
A saturated market indicates high demand. If people are buying similar products, there's a good chance they'll buy yours too—if marketed effectively. Differentiation is key. Many companies thrive in competitive markets by finding a niche or offering unique value.
Does this sound like you?
Lacking business knowledge.
Confusion about legal and financial requirements.
Lacking confidence in presenting their brand professionally.
Feeling overwhelmed doing everything on your own.
Don't understand social media strategy, content creation skills, running ads or SEO.
Fear of financial failure or uncertainty about profitability.
Fear of rejection or failure in the marketplace.
Struggles with pricing products profitably while staying competitive.
Limited understanding of e-commerce platforms, such as setting up an online store.
Trouble sourcing high-quality materials affordably and consistently.
No access to mentors, supportive networks, or peers in the same industry.
if yes, then this program is for you
INTRODUCING
From Passion to Profit: How I Built My 6-Figure DIY Product Business
(And How YOU Can Too)
Are you ready to turn your passion for handcrafting into a thriving business? Whether you're just starting or looking to elevate your side hustle, "From Passion to Profit" is the roadmap you've been searching for.
Results are waiting for you.
With this course, you’ll be equipped to:
- Launch a successful product business with clarity and confidence.
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Identify your unique niche and attract your ideal customers.
- Build a memorable brand that stands out in a crowded market.
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Implement cost-effective marketing strategies to generate consistent sales.
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Create a step-by-step plan to grow your business sustainably.
- Overcome common challenges like fear, competition, and limited resources.
- Turn your passion into a profitable and fulfilling career.
MODULE 1
DEVELOPING CEO MINDSET
In this transformative module, you'll learn how to shift from thinking like a hobbyist to operating as a confident CEO. We'll dive into the mindset shifts necessary to take control of your handcrafted business and position it for sustainable growth.
- Overcome Self-Doubt
- Adopt a Growth-Oriented Mindset
- Create a Vision for Success
- Handle Challenges Like a Leader
By the end of this module, you'll feel empowered to take charge of your business with clarity, confidence, and a strategic plan for success. Start thinking and thriving like the CEO you’re destined to become!
MODULE 2
BUILDING YOUR BRAND
Your brand is more than a logo or tagline—it’s the soul of your business and the connection you create with your audience. In this module, you’ll learn how to develop a memorable brand that resonates with your ideal customers and sets you apart in the marketplace.
This module will guide you through:
- Defining Your Unique Value
- Understanding Your Ideal Customer
- Creating a Cohesive Visual Identity
- Crafting Your Brand Voice
- Building Trust and Loyalty
By the end of this module, you’ll have a fully realized brand that communicates your value, builds trust, and attracts your dream customers. It’s time to build a brand that’s as bold and beautiful as your vision!
MODULE 3
PROMOTING YOUR PRODUCTS
You’ve created something amazing—now it’s time to make sure the world knows about it! In this module, you’ll discover how to effectively market your handcrafted products, reach your target audience, and turn interest into sales.
This module will teach you:
- Email Marketing Essentials
- Leveraging Social Media
- Creating a Marketing Strategy
- Collaborations and Partnerships
- Selling with Confidence
By the end of this module, you’ll have the tools and strategies to confidently promote your products, increase visibility, and build a thriving customer base. Let’s get your creations the attention they deserve!
MODULE 4
SCALING YOUR BUSINESS
Ready to take your handcrafted business to the next level? This module is all about expanding your reach, increasing your revenue, and creating a sustainable business model that grows with you.
In this module, you’ll learn how to:
- Streamline Your Operations
- Diversify Your Revenue Streams
- Expand Your Reach
By the end of this module, you’ll have a clear roadmap for growing your business in a way that aligns with your vision, values, and lifestyle. It’s time to scale with confidence and unlock your business’s full potential!
MODULE 5
LEGAL ESSENTIALS
Ready to take your handcrafted business to the next level? This module is all about expanding your reach, increasing your revenue, and creating a sustainable business model that grows with you.
In this module, you’ll learn how to:
- Register Your Business
- Set Clear Policies
- Navigate Taxes and Finances
- Comply with Industry Regulations
By the end of this module, you’ll feel confident that your business is legally secure, so you can build your empire without worry or hesitation. It’s time to protect your passion and your profits!
Gain Access
to the From Passion to Profit Community Portal
This is your exclusive space to connect, grow, and thrive alongside like-minded entrepreneurs! As a complimentary feature of your course enrollment, this portal is designed to support your journey beyond the lessons.
Here, you can:
🌟 Network & Collaborate – Connect with fellow members, share experiences, and build relationships with entrepreneurs who understand your journey.
📚 Access Additional Resources – Enjoy exclusive bonus materials, tools, and guides to help you implement what you’ve learned.
❓ Ask Questions & Get Support – Have a question about the course? Need guidance on a strategy? Get direct answers and insights from Keisha Charmaine and the community.
This is more than just a learning space—it’s a community built for your success! Join the conversation, stay inspired, and turn your passion into profit with confidence. 🚀
LIMITED TIME BONUS OPTION
GET 1:1 SUPPORT
COACHING SESSION
Every business is unique. Get 1:1 support from Keisha Charmaine, someone who knows what it’s like to launch a creative empire. During this session you will:
- Ask questions specific to your brand
- Create a personalized map to success
- Fine-tune your process
You’ll leave this 1:1 session with a clear vision of where you want to grow and how you’re going to get there. On average, students who meet with a coach individually make their first sale 2x faster than those who don’t. This bonus option will only be available for a limited time.
How Do I Know If This Course Is Right for Me?
This course is for you if:
✅ You create handcrafted products and want to turn your passion into a profitable business.
✅ You’re tired of treating your craft like a side hustle and are ready to build a real brand.
✅ You struggle with marketing, sales, or business strategy and need a clear roadmap.
✅ You feel overwhelmed by the legal, financial, and operational side of running a business.
✅ You want to confidently price, promote, and sell your products without second-guessing yourself.
✅ You dream of scaling your business but don’t know how to grow without burnout.
✅ You’re ready to invest in yourself and take your business to the next level with guidance and proven strategies.
GET INSTANT ACCESS TO
From Passion to Profit
This comprehensive course will help you reach achieve success in your DIY product business.
